TikTok × FIFA Creator Correspondents , World Cup 2026

Lirian Santos (@liriansantoss_): A British-Brazilian Voice at the FIFA World Cup 2026

Based in London, England , FIFA World Cup 2026 Creator Correspondent

What Is the TikTok × FIFA Creator Correspondents Program?

For the FIFA World Cup 2026, TikTok and FIFA selected 30 creators from around the world as official Creator Correspondents. These creators, drawn from 4 continents, 11 countries, and 22 cities, provide fan-driven, behind-the-scenes, and culturally authentic coverage of the tournament across TikTok throughout its duration.

The program recognizes that football's global audience engages with the sport through creators as much as through traditional broadcasters. The 30 correspondents offer perspectives, personalities, and community connections that no single media outlet can replicate. Lirian Santos is among them, bringing a distinctly cross-cultural identity to the role.

Who Is Lirian Santos?

Lirian Santos creates TikTok content as @liriansantoss_, based in London. Her identity as a British-Brazilian personality shapes everything about her content, blending soccer, fashion, and culture in a way that bridges two of the world's most football-obsessed nations.

Brazil and England represent two of football's great traditions. Brazil is the country that has won more World Cups than any other, with a style of play and a football culture that is globally iconic. England is the nation that gave the game its rules and remains one of the most followed footballing nations in the world. A creator who lives at the intersection of those two identities, operating from London while carrying a Brazilian cultural connection, brings a genuinely distinct perspective to a global tournament.

Fashion, Culture, and Football

The blend of soccer, fashion, and culture that defines Lirian Santos's content reflects how many younger fans engage with the sport. Football is not just ninety minutes on a pitch, it is shirts and supporter culture, stadium atmospheres, the music and fashion that travel with national teams, and the social media conversations that run alongside every tournament.

At the FIFA World Cup 2026, hosted across the United States, Canada, and Mexico, the cultural dimension of the tournament is as large as it has ever been. Three host nations, each with their own fashion sensibilities and fan cultures, plus teams from across the world arriving with their supporters: the World Cup is as much a cultural event as a sporting one, and content that engages with both dimensions has a natural audience.

London as a Base for World Cup Coverage

London is one of the world's great football cities, home to supporters communities from every major national team, the origin of huge amounts of global football media, and a city with a Brazilian community that has its own deep engagement with football. For a creator covering a World Cup from a British-Brazilian perspective, London provides a rich environment of fans, conversations, and cultural touchpoints to draw from, even when the matches themselves are taking place across the Atlantic.

Follow Lirian Santos at the FIFA World Cup 2026

As an official TikTok × FIFA Creator Correspondent, Lirian Santos will be bringing her British-Brazilian perspective on soccer, fashion, and culture to World Cup 2026 coverage. Follow her account on TikTok throughout the tournament.

Follow @liriansantoss_ on TikTok