The Fan Engagement Report 2027 How does your club’s fan engagement compare?

For whoever handles communications, digital or media at a club: professional, semi-pro, amateur or volunteer-run. Every sport, every tier.

9 questions · 3 minutes

Which club do you work for?

Start typing its name. WeSpeakSports has a page for more than 78,000 clubs, from national leagues to village teams.

Your club

9 questions, about three minutes. Your benchmark is on the last screen.

Two waves: This short pulse is open now. The full questionnaire runs from mid-October to the end of November. The report publishes in January 2027 and everyone who answered gets it.
Two halves: What clubs tell us, and what we can measure independently. WeSpeakSports has a page for more than 78,000 clubs and scans for live fan commentary every five minutes, so some findings come from observed behaviour rather than from answers.
What we publish: We publish the sample size, the fielding dates, who responded and how they were recruited. We will not report a breakdown for any group with fewer than 30 responses in it, and we will publish findings that are inconvenient for us alongside the ones that are not.
Who sees your answers: Answers are published only in aggregated form. Your club is never named without asking you first, and agreeing to be emailed the report is a separate, optional choice.